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Conformance is the UK's leading specialist in Product Safety Regulations and CE Marking assessments.

We specialise in helping companies, large and small, to meet the applicable compliance regulations in markets and industries around the world. Our priorities are to keep costs for our clients down and to act with speed and accuracy. In the competitive world of international commerce, we believe we have the knowledge and experience to give our clients the edge. We are aware of the compliance pressures on our customers and using our customer focused approach we will support you through this process.

Conformance was established at the beginning of 1994 and since then the company has built up a client base which includes manufacturers and importers from the UK and countries around the world. Our service areas include product safety and CE marking assessment, consultancy and training. We can also support you in completing your self-assessment and Declaration of Conformity. Our expertise covers a wide range of CE marking directives such as machinery, ATEX, pressure equipment and electrical. The smallest device we have ever worked on was the size of a kidney bean; the largest a multi-million pound water industry installation.

Our head office is located in the small village of Great Hucklow in the beautiful Peak District area of central England, between the major cities of Manchester to the west and Sheffield to the east.


Nick Williams

Nick set Conformance up in 1993 having been working for a UK domestic appliance manufacturer when CE marking first became mandatory in the early 1990’s. He has an honours degree in Physics and Electronics. His knowledge extends across a broad range of directives and includes machinery, electrical safety, EMC, medical devices and consumer goods. He’s particularly good at identifying the requirements for novel products on the margins of the directives, and has an unrivalled understanding of the political and strategic issues arising from the CE marking directives.

Anna Whatley

Anna has supported Nick with the business since the company was founded. She has a degree in Hotel and Catering Management, a Masters in Tourism Management and some business and teaching experience. Anna has an overview of all financial, personnel and facility matters and assists the management team with business decisions, she will also make lunch and lovely cakes if you visit.

Managing Consultants

Pete Hall

Pete specialises in large industrial equipment such as machinery, process and energy plant, pressure equipment and equipment for explosive atmospheres. He has an masters degree in mechanical engineering and manufacturing and spent 10 years in a wide range of manufacturing environments, including automotive, plastics, minerals and defence prior to joining Conformance in 2001. He speaks five languages and has travelled widely in the course of his work and leisure activities.

Senior Consultants

Chris Wordley

Chris specialising in electrical and electronic products. He came across CE marking when working as an engineer designing electronic and electrical controls for the commercial refrigeration industry, and then chose to specialise in the regulatory side of engineering for consumer electronics products. At Conformance Chris focuses on the Low Voltage Directive, Radio Equipment Directive, EMC Directive, Eco-design Directive, Restriction of Hazardous Substances (RoHS) Directive, Waste Electrical and Electronic Equipment (WEEE) Directive and related areas. Chris has also helped develop a new Ecodesign standard and invstigated Li battery safety.

Stephen Kimber

Stephen has over 36 years experience in the office equipment industry and has worked with EU directives and standards for a major Japanese printer company ensuring compliance for their products. He is also a Trainer and an Auditor to ISO14001. He was one of the architects of the EU Imaging Equipment Voluntary Agreement, which is an alternative to direct legislation under the Eco Design Directive (ErP). He specialises in LVD, EMC, RoHS, WEEE, REACH.

Jeff Wade MEng (hons), CEng MIMechE

Jeff is a chartered mechanical engineer with 6 years experience delivering projects in the nuclear industry. He worked for 4 years at a synchrotron x-ray facility where he was responsible for scientific equipment installations and ensuring CE conformity on all new installations across the site.  He has worked in a variety of countries including the UK, France and South Africa, and speaks fluent French.  Jeff specialises in the Machinery Directive and recently joined the Conformance team.


Jim Woodall

Jim focuses on Machinery Directive requirements, Noise Emissions Directive requirements, creating Technical Files, creating and updating instruction manuals and requirements for markings.  Jim joined the company in November 2006 after completing a PhD in Physics at UMIST in Manchester. Since joining Conformance Jim has gained extensive knowledge and experience in a variety of areas.

Steven Jackson

Steve is a mechanical & electrical engineering honours graduate with an M.Sc. in Industrial Engineering. For Conformance, Steven specialises in the Machinery Directive, safety of control systems and the work equipment regulations. He has twenty years of engineering experience including work in the power generation and automotive sectors, focusing on machine reliability, component failure and vibration & acoustic research testing. Within the machine tool industry, his roles have included machine performance improvement and, in previously working for a Machinery Directive Notified Body, machinery compliance.

Joe Buck

Joe has recently joined Conformance after completing a Masters in Mechanical Engineering where he undertook projects in automation and novel material manufacturing. Joe has spent university summer breaks working in construction and also as a mountain bike guide in the Alps.

Charlotte Bond

Charlotte has worked at Conformance for a number of years now. Initially in sales and marketing, she currently works part-time as our toy safety expert, helping the many home toy-makers to get their toys through the CE marking process. In addition to toy safety, Charlotte manages our subscription product services.

Commercial Team

Jared Heathcote

Jared is our Commercial Manager and handles incoming enquiries and quotes. He has a background in Engineering, Manufacturing and Technical Sales and has worked for the company for 6 years.

Sue Herbert

Sue is our office manager and deals with company administration and job management. Sue has worked for Conformance for many years and is a knowledgeable contact point helping customers with commercial set up and job progress

Ilona Piedaniel

Ilona is our sales and marketing executive, she deals with website development, social media, and assists with company administration. Ilona also assists the company consultants with training preparatation and seminar organisation. Ilona graduated from university with a degree in Psychology and has a background in customer services.

Sarah Hall

Sarah has a degree in Business Studies and Marketing and a Post Graduate certificate in education. In her last job she managed an educational unit for pupils with special needs. In Conformance Sarah is a member of the management team and has reposonsibility for Quality, Strategy, Personnel and Processes. In her leisure time Sarah is a drummer in a samba band and plays tennis for a local league.

Lesley Ayers

Lesley is the financial controller. Her degrees in Applied Mathematics initially took her into data analysis and IT. She has been working in accounts for a number of companies for many years now.

Vicki Macartney

Vicki has recently joined the Conformance team as our Sales Administrator and is your first point of contact within the company. Vicki brings with her over 20 years experience in PA, administration and customer service roles and provides daily support to both our office and commercial managers.

Henry Rockliff

Henry is our part time maintenance manager, he aims to keep everything running smoothly for all of our employees at Conformance. He studied bio materials and tissue engineering at Sheffield University, and has worked in the rope access for many years across a variety of industries and countries. More recently he has taken to farming and is building and developing a campsite in the Peak District. 

Team Associates

John Cotman

John is an independant specialist who assists us in electrical and physical assessment. John had seven years experience as a manager for a leading international test house. He also gained valuable experience as a quality manager for the lighting industry, which has also provided him with a thorough understanding of the intricacies of importing electrical equipment into the EU.

David Payne

David has a degree in Wood Science. He has worked for the BM TRADA Group in conformity assessments of products in respect of the Construction Products Directive, both to harmonised European standards and European Technical Approvals. Hence he has invaluable skills to assist and advise manufacturers, importers and distributors in achieving compliance with the Construction Products Directive/Regulation.

Colin Pimley-BSc (Hons), CEng MIMechE

Colin is a highly experienced mechanical engineer and product conformity assessment professional with over 25 years’ experience in the power generation and pressure equipment sectors. Originally working on pressure part design of large utility steam generators, more recently he held senior technical management positions with two leading global conformity assessment bodies and has gained a broad knowledge of EU product conformity directives and regulations in the pressure equipment, machinery and construction sectors. Relatively new to Conformance, Colin has initially focused on the Pressure Equipment Directive.

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Conformance is Trading Globally

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Conformance Offices

Head Office

Great Hucklow
SK17 8RG
United Kingdom

Tel: +44 (0)1298 873800
Fax: +44 (0)1298 873801
E-mail: cemark[at]


2 Lodge Cottages
United Kingdom

Tel: +44 (0)1298 873800

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